Marketing is critical to the success of any business and if you provide an exceptional client experience people can't help but rave about, your clients will do much of the marketing for you! Word of mouth is an unbiased source with no stake in your business, so praise from this resource is trusted and crucial to your success!
So, let's take a look at 3 reasons why reviews are important to your photography business so you feel encouraged to ask for more reviews today!
1. Reviews Help Build Trust
Before someone can invest in your services, they need to get to know, like, and trust you and your business. Photography is an investment and when a potential client is trying to decide if you're worth your price, they're more likely to trust your talents and business when anyone other than you has something positive to say about it. Potential clients are not only much more likely to hire you when they come across positive reviews, but they're much more likely to make that decision FASTER. If everyone's saying you're an amazing photographer with an even more amazing experience, a potential client can't help but trust you're the right photographer for them!
2. Reviews Are Social Proof
One of our basic human instincts is to follow the actions of others. For example, if someone isn’t sure how to act in a given situation, they'll take clues from the people around them. This is called social proof. Because reviews build trust and credibility, positive reviews tap into our basic human instinct and cause the feeling that if everyone else is hiring a certain photographer and having an amazing experience, then they should hire that same photographer too!
3. Reviews Sell Your Services for You
I think we can all agree that we feel like we just don't have enough time to market ourselves. Positive reviews are one way that your previous clients can do the marketing for you! When someone is praising your name to the public, they are selling your services in an unbiased and impactful way, all without you having to lift a finger!
BONUS: Review Request Template
Now that you know the power of reviews, I encourage you to grow your confidence in asking for them! I know finding the right words to say can be tough, so I'd love to give you my actual email template to help you quickly get on your way! Just click below and start asking for reviews today!