Before you pull out your wallet for that next ad, ask yourself - Have you created an experience with your business and brand that causes your clients to market to others for you, all without having to spend a dime? Internal marketing, also known as "invisible marketing" is the message your clients receive from their experience with you that they spread by word of mouth to others they know. Providing a unique experience that goes above and beyond what is expected naturally results in clients sharing what you do with friends and family! Here are five ways you can provide an experience that will delight and surprise your clients and create a stream of internal marketing to boost your business!
1. Give more images than promised.
I know some of you might feel this is leaving money on the table, but
personally, I'm much more likely to spread the word about a generous business that
surprised me with extras than one that nitpicked me for more money. A top-notch
experience will bring more money to your business than obvious upselling. Shoot
and share.
2. Surprise clients with their favorite music.
Before a session, get to know your clients a bit. Ask them what their favorite music is
and bring a bluetooth speaker ready with all their killer jams. Not only is this a fun
surprise, music always makes things less awkward and we know that the more
someone feels comfortable, the more likely their photos will turn out awesome!
3. Send a hand-written note.
Hand-written notes are few and far between these days and that's why something as
simple as this will surprise and delight your clients! Thank them for the time you
spent with them and show your appreciation in an unexpected way.
4. Have Refreshments at Your Fingertips
Living in Florida, I know first-hand that having a bottle of cold water ready for my
clients at the end of a session is not only a surprise, it's greatly appreciated! Having
snacks and beverages to offer at the end of a session is an impactful way to show
consideration for your clients.
5. Send Sneaks Peaks ASAP!
You've worked hard to encourage your clients during their session,
making them feel confident and excited to see the results! Keep
that momentum going by sending a few sneak peaks of their images
within 72 hours (and even sooner, if possible!). Get those sneaks out before the high
of your amazing session wanes and you'll find your clients more likely to spread your
name through shares on social media!
Looking for a supportive community of photographers? My friend, you're in the right place! Join us by clicking the image below and let's make waves in your business!
Becca is a photographer and educator in Orlando, Florida. Rock Your Rebellion serves nontraditional couples with alternative photography and fellow photographers with marketing skills to stand out in their market!