Instagram has launched “Instagram Reels,” a 15-second multi-clip video capability. With Tik Tok becoming HUGELY popular, it's no surprise to see Instagram rolling out this new feature!
Here’s some facts:
▪️You can share reels with your followers under the Explore portion of IG, in your feed, or you can share it to your stories where it will behave like a regular story and disappear after 24 hours. ▪️When sharing to Explore, you have the opportunity to increase your exposure to new eyes on Instagram!
▪️After you share your reel, it will remain on a separate Reels tab on your profile, where people can find your previous reels. If you also share to your Feed, your reel will appear on your profile’s grid and you have the option to remove it, just as you do with your posts. ▪️You can create Reels by selecting “Reels” at the bottom of the Instagram camera. There you’ll find creative editing tools on the left side of your screen to help you create your reels.
Tik Tok has been SUPER successful for many photographers because they've been able to find their target audience there! If you’re a senior photographer, you especially know what I’m talking about! How do you think Reels on Instagram might benefit you?